Holiday Open House

As the graphic design intern for the Town of Normal, I was assigned the task of creating the marketing materials for the “Uptown Normal Holiday Open House”. This event collaborates with local businesses to kick off the winter holiday season. I was directed to create materials that were inclusive, cheerful and exciting.

The color palette I chose is based off of the 2021 New York Fashion Week winter color palette because there are many fashion boutiques in Uptown Normal. I studied current design trends and saw an uptick in nostalgia and whimsy. I implemented vintage design aesthetics to give the viewer comfort during such difficult times. 

The end product was an 18×24 print poster, digital posters for social media, and GIFs.